Italian wineries.
Korean opportunities.
Italy ↔ South Korea
Italian Wine Bridge Korea connects selected Italian wineries with Korean importers through targeted market development, buyer matching and commercial follow-up.
이탈리아 와이너리와 한국 시장을 연결합니다.
Amalia Petrovics
Founder | Market Development, Italy ↔ South Korea
Based in Tuscany, Amalia founded Italian Wine Bridge Korea to develop commercial relationships between Italian wineries and South Korean importers.
Before founding IWBK, Amalia ran a wine bar for seven years, with a list of around 450 labels, alongside her own restaurant, which she continued to run until 2021. She has a degree in legal services, has begun sommelier training and is studying Korean.
Her work starts with producer research: understanding the wines, their positioning, export readiness and existing distribution. She then assesses where they could fit within a Korean importer’s portfolio and channels.
Italian Wine Bridge Korea is building a deliberately small selection of producers rather than a long list. Each collaboration starts with a direct conversation about market availability, expectations and practical next steps.
A focused commercial bridge between Italy and South Korea.
We work around market fit rather than volume: selecting distinctive producers, identifying relevant Korean importers and supporting the commercial relationship from introduction through follow-up. Italian Wine Bridge Korea operates as an independent business-development bridge: wineries sell directly to licensed Korean importers.
Market Development
South Korea-focused market-entry development and positioning for selected Italian wineries.
Buyer Matching
Targeted matching with Korean importers according to portfolio, channels, positioning and commercial needs.
Commercial Follow-up
Introductions, communication support, negotiation follow-up and relationship continuity.
Tastings & B2B Events
Professional tastings and encounters in Italy and Korea for wineries, buyers, importers and wine professionals.
Entering Korea with the right positioning.
We assess commercial fit before outreach and focus on qualified importer targets rather than generic contact lists.
- Winery and portfolio assessment
- Korean importer mapping
- Targeted introductions
- Commercial follow-up
- Buyer tastings and professional meetings
For producers able to provide clear export pricing, technical information and reliable availability. We first clarify the situation in South Korea and the scope of a possible collaboration.
Request a preliminary assessmentOpens an email with a short winery introduction checklist.
Italian producers selected with your portfolio in mind.
We scout wineries by category, regional identity, price positioning, channel fit and commercial relevance.
- Curated producer scouting
- Regional and category opportunities
- Direct winery introductions
- Tasting coordination in Italy and Korea
- Ongoing communication support
Tell us the regions or wine styles you need, your target ex-cellar prices, channels, expected volumes and any certification or exclusivity requirements. These guide a focused shortlist for discussion.
Share your portfolio needsOpens an email with a sourcing brief. Samples and meetings are agreed with the producer after availability is confirmed.
From assessment to a focused introduction.
For wineries, the process starts with the portfolio and the current distribution situation. For importers, it starts with a specific sourcing need.
Initial assessment
Review the winery, wines, pricing, export readiness and existing distribution or discussions in South Korea.
Market-fit analysis
Assess positioning, distribution channels and whether the wines address a relevant portfolio gap.
Targeted importer research
Research suitable licensed importers, taking account of their current producers, price ranges and commercial focus.
Introduction and follow-up
Where there is a credible match and agreed terms, support introductions and subsequent communication. Tastings and further development are arranged as appropriate.
An assessment does not guarantee representation, an importer appointment or an order. Wineries sell directly to licensed Korean importers.
Creating opportunities to meet, taste and build relationships.
Tastings support commercial evaluation: an opportunity to discuss the wines, their positioning and the next steps with the people involved.
Built around commercial relevance.
Winery visits in Italy, buyer tastings, portfolio presentations and professional meetings in Korea can be arranged around a defined brief and confirmed availability.
Discuss a tasting
Regional identity. A practical commercial fit.
Our current research focuses on distinctive Italian producers, indigenous grape varieties and wines suited to premium hospitality and specialist retail. Export pricing, continuity of supply and the importer’s existing portfolio are part of every assessment.
Producers under research are not presented as represented wineries. Availability for South Korea is confirmed directly before a commercial introduction.
Let's build the right opportunity.
For winery market-entry conversations, importer portfolio requests, B2B tastings or potential collaborations, contact Italian Wine Bridge Korea.
Founder
Market Development | Italy ↔ South Korea
Italian Wine Bridge Korea
amalia@italianwinebridgekorea.com
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italianwinebridgekorea.com